RACINGLINE AND BARBARA TEAM UP

Barbara Armstrong, who won the British Ladies Rally Championship title with SEAT in 1998 and ’99, will play an important commercial and sporting role in the 2004 Holiday Inn SEAT Cupra Championship.

Barbara has joined Racingline Ltd – the Milton Keynes-based firm which will look after all the Holiday Inn SEAT Cupra Championship’s commercial activities – including sponsorship management, driver management and circuit liaison.

Racingline Ltd was established three years ago by Sam Roach (former VW Fleet Marketing Manager) and Melissa Wright (former SEAT Finance Brand Manager). Their motorsport management and bespoke marketing skills, combined to their wide knowledge of the SEAT brand, will be of great benefit to the continued development of the Holiday Inn SEAT Cupra Championship.

Melissa, Racingline Ltd Commercial Director, said: “We are delighted to be joining the SEAT team at this exciting stage of its programme, and together we will develop the commercial area with innovative and personal sponsor packages for both the Holiday Inn SEAT Cupra Championship and the drivers. It’s great to be working with SEAT again!”